"White is not just a simple color. In my opinion, there are also “white” thoughts and emotions. I have also accidentally discovered the correlation of many affairs and drew inferences from it. I want to apply the method of perceiving the white to the way of thinking about things and try to analyze it with my own design theory. To sum up, white is a design theory more than a hue".

Kenya Hara

White is not only the starting point but also the end point of everything.
Art is just like developing a complicated color spectrum from the white color. It originates from white and finally returns to its origin and simplicity.
The ice-snow sports are called as the white opium, which fascinates people to get into the embrace of nature and meet the most innocent self.
White in the building represents holiness, loftiness and purity.
There are countless brands in the name of white, all of which are seeking the voice and desire from deep inside people.
Begin with white, but go out of white. Let's light up the white city with architecture, art and literary creation, and also with the 2022 Winter Olympics flame!

OOW Organizing Committee


Respecting etiquette with simple and honest attitude, Chongli is a dazzling small city that attracts the world's attention.

[Humanities of Chongli]
The word "Chongli" is extracted from the sentence "gain new insights through restudying old material and respect etiquette with simple and honest attitude" in a classical work of Confucianism The Book of Rites • The Way of Medium (cf. Golden Means). The inheritance of civilization for thousands of years links the past and the present. Chongli is a multi-ethnic settlement with a long history, thick cultural deposits and unique folk customs.

[Winter Olympics in Chongli]
Since Beijing successfully bid for the Winter Olympics in 2015, Chongli has become the leader in the development of tourism industry with winter skiing and summer outdoor activities. The new Beijing-Zhangjiakou Expressway, which has been opened to traffic, has shortened the travel time from 4 hours to 1 hour from Beijing to Chongli. The high-speed railway has also ushered in the era of 50 minutes' journey from Beijing to the core Olympics area of Chongli. Chongli will take advantage of the east wind of the 2020 Winter Olympics to become a new destination of the North China tours and the Beijing-Tianjin-Hebei Zhou tours in the future.

[The Natural Treasure of the Four Seasons and the Native Land of Idyllic Beauty]
Admire the beauty of spring, avoid the summer heat, view the autumnal scenery, and go skiing in winter

[Five Visiting Cards]
History, art, scientific and technological innovation, culture, and tourism

In the future, it will become an eco-cultural tourism destination featuring outdoor sports, art and natural history in North China after the Winter Olympics. You can see a picture of the world of sports life here.

Competition Background

After ten years of barbaric growth, the domestic B&B industry has changed from rushing up in a crowd with passion to feeling totally fatigued, with the noise once turning into dullness. Only a few brands that survived the "cold winter" of capital remained true to their original aspiration and now have their own loyal customers, spreading their stories to further places.

The purpose of this competition is to match the best lifestyle brands in China with the most beautiful scenery. This time, the five leading B&B brands, namely CIPO, LostVilla, Terra-retreat, Stray Bird and Cloud Retreat, speak out to solicit excellent B&B designs. The miracle of creating another B&B cluster will bring more possibilities to Chongli Winter Olympics. Begin with white, but go out of white.

This "Huangpu Military Academy" is the first B&B with a professional management team. In Mogan Mountain B&B College, CIPO will always be the most popular guest lecturer. At present, many new generation of B&B people are also proud to have worked in CIPO. Pass on the warmth of the countryside with the simplest people's hearts.

There is a legend in The Classic of Mountains and Seas that "LostVilla" is a very prosperous vast area with dense forests and beautiful mountains and water. LostVilla has been rated as one of the best B&Bs in the Yangtze River Delta by many domestic tourism and lifestyle professional media for many years. As a B&B brand that is good at discovering good mountains and good water, from Mogan Mountain to Anji to Tonglu and then to Suji Yellow River, every appearance of the online popular LostVilla in the B&B circle is amazing.

"You must go to live in the Terra-retreat, which is the real beauty of B&B." The Terra-retreat is not only a veritable "B&B with temperature", but also a representative of activating the countryside. The place where the Terra-retreat rests is a home, paying attention to presenting the spiritual core of different cultures with B&B and creating 100 possibilities for rural life.

[Stray Bird]
Stray Bird has gradually become a powerful representative who pays equal attention to both appearance and quality. It has not only been highly recognized in the B&B industry, but also won many authoritative awards in the construction industry. Stray Bird Songyang won the 2019 Travel City Hotel Awards and appeared on the cover of the 2019-2020 28-Star List. Stray Bird Huanghe won the Asia-Pacific Best Hotel Design Award, and was also shortlisted for the indoor category of Dezeen Award. As the saying goes that good wine needs no bush, although Stray Bird is rooted in the countryside, it is really famous.

[Cloud Retreat]
When B&B was still unpopular, Cloud Retreat was a big hit, which was super big IP said in last year's investment hot words. In the 15 months after the official opening, the occupancy rate of Cloud Retreat has remained at 100%, which has always been a miracle in the B&B industry over the years.

AIM Challenge

Division 1

B&B Advisor Area of China B&B Brand List

Cash award equal to RMB 320,000 & Rent-free period &Subsidy for contract execution above RMB 8 million


Division 2

China B&B Brand New Power Competition

Cash award equal to RMB 180,000 & Rent-free period &Subsidy for contract execution above RMB 3 million


Division 3

Youth Commune Lifestyle Brand Competition

Cash award equal to RMB 180,000 & Rent-free period &Subsidy for contract execution above RMB 3 million

(Coming Soon, Stay Tuned)

Division 4

Cave Hotel Design Competition

Cash award equal to RMB 180,000 & Rent-free period &Subsidy for contract execution above RMB 3 million

(Coming Soon, Stay Tuned)

B&B Brand Team(Division 1)


Number of participated teams





Number of participated teams





Number of participated teams





Number of participated teams



Stray Bird


Number of participated teams



Cloud Retreat


*List by the order of pronounciation of last name


Li Chaojun

Founder of Cloud Retreat


Ma Yin

Founder and CEO of Aranya


Qian Jiliang

Founder of CIPO Group


Xia Yuqing

Founder of SU


Xiao Xiong

Founder of Terra-retreat


Yang Mohan

Co-founder of LostVilla


Zhang Li

Deputy director of the Engineering Planning Department for the Beijing 2022 Winter Olympics



The competition will be released online and the official registration will start


TOP 5 B & B brand online courses Share


Continuous Q & A online


Site survey
The first WORKSHOP work camp


Publish Division 3 and Division 4


Division 1 works submission deadline


The second WORKSHOP


Division 2 works submission deadline

In May-Aug.

Expert review


awarding ceremony

The schedule is tentative and the final time shall be subject to the updated announcement of the Organizing Committee. Please pay close attention to the competition website and the official account.


  • Q: Are there any special restrictions on the participants in the design competition?

    A: Students, architects, designers, B&B owners and others who can complete the submission requirements can participate in the AIM competition.

  • Q: Can a team participate in multiple divisions?

    A: Of course, welcome all outstanding entrants to create their designs in the divisions of interest.

  • Q: Is it allowed to participate in the design competition as a design team? How many members is a team limited to?

    A: The teams and individuals are allowed to participate in the design competition. There is no limit on the number of team members. However, awards and bonuses are given on the basis of the number of pieces of works. Please consider the number of team members as appropriate.

  • Q: What is the difference between the four divisions?

    A: The four divisions are independent of each other. In Division 1, the entrants will design for the leading B&B brands. Among the five major B&B brands, the entrants need to choose their favorite brands and design them in consideration of the assignment, land use planning and other relevant conditions of the B&B brand. In Division 2, the entrants will participate with their own B&B brands and design in the light of OOW design concept, relevant land use planning conditions and operation direction. Division 3 and Division 4 are coming soon, please stay tuned.

  • Q: What are the conditions for obtaining the subsidy for contract execution?

    A: We hope to, through this competition, settle the really excellent B&Bs in Chongli where the 2022 Winter Olympic Games will be held. Every award-winning B&B will be granted a subsidy for this purpose (also known as the subsidiary for contract execution), which is subject to the actual discussions offline.

  • Q: Is there any time difference in the deadline for submission of works?

    A: The deadline for submitting all works is Beijing time.

  • Q: Is there any cost for participating in the competition?

    A: No.











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