Tenured professor, doctoral supervisor, postdoctoral supervisor at the Academy of Arts and Design, Tsinghua University; Executive Deputy Director of the Research Center of Ancient Chinese Characters Art, Director of the Brand Licencing Design Institute.
Ph.D. in Design. Executive Director and Vice President of the L’Association Fête des caractères chinoi (AFCC). One of the designers of the 2008 Beijing Olympic Games mascot "Fuwa", Olympic torchbearer. Winner of the title of “Top Ten Chinese Designers”, the Second Prize for Outstanding Scientific Research Achievements of the Ministry of Education, the German Red Dot Award 2022, the New York TDC Award, the Italian A-Design Award, and the DFA Design for Asia Award. He was invited to deliver an academic speech on the theme of Chinese characters design at UNESCO and the Consulate General of the People’s Republic of China in San Francisco.