The Birth of Hip-Hop Architecture

This year, 100% Design announces big changes as it adopts a renewed vision highlighting its dedication to innovation and emerging talent. Featuring brand new initiatives, striking installations, inspiring collaborations and high-end design the show will also be at the heart of the newly launched West Kensington Design District. 

New for 2018, the show will present 100% Futures - an exhibition showcasing a selection of inspiring and innovative designs geared towards ‘Designing for London’. Spearheaded by Max Fraser, a small jury will select 20 projects, created by designers with less than 5 years in industry who have designed cutting-edge work based around the future of city living.